Alexander J. Kates

Entrepreneur and Digital Strategist

Education

  • Cornell University


    GPA: 4.2 / 4.0
    B.S. in Applied Economics & Management
    Top GPA in major out of 245 students
    Graduated in 3.5 Years
    Summa cum Laude
    Merrill Presidential Scholar
    CALS Academic Excellence Award


Experience

  • Vetcove

    Co-Founder & CEO
    2015 – Present

    • Leading all business functions for the fastest-growing ordering platform in animal health.

  • GRX Digital

    Digital Marketing Consultant and Author
    2011 – Present

    • Consulting for client brands in mobile, web strategy, content strategy, and digital transformation.
    • Developing web and mobile creative for clients. Speaking at events on digital strategy, mobile/M2M/IoT, & viral content.
    • Designed & led custom training programs for Senior Executives in Digital Marketing around the world in partnership with universities.
    • Worked with Fortune 50 companies, incl. J&J, Roche, Sonosite, Verizon, Microsoft, & Adobe.

  • Planga

    Founder & CEO
    2007 – 2011

    • Founded a social calendar software company while in school. In 2010 we rebuilt using modern technology and launched to 14 universities spanning >35k users.
    • Managed 7 total employees on two continents.

  • Jersey Angels

    Co-Founder & Group Coordinator
    2009 – 2010

    • Co-founded & managed a 23-member angel investment network in Central NJ
    • Managed events, represented group at conferences, worked with portfolio co.’s
    • Developed decks and business plans for companies looking to raise venture capital

  • Goldman Sachs

    Equity Research Financial Analyst
    2008 – 2008

    • Constructed two new company models and initiated coverage on two telecom companies. Updated models for clients during earnings.

  • Twin Capital Management

    Financial Analyst, Risk Arbitrage
    2007 – 2007

    • Constructed models to calculate spreads, daily P&L, & NAV. Performed research.

  • Cantor Fitzgerald

    Sales & Trading Analyst
    2006 – 2006

    • Notified clients of equity availability. Performed research to aid flow trading.

  • Cornell University

    Head Grader & Teaching Assistant
    2006 – 2008

    • Statistics Class of 400+ students.


Digital Marketing

  • Digital Consumer Behavior
  • Mobile, mCommerce
  • Content/Viral Media
  • Social Media & Influencers
  • VR, AR, IoT
  • Digital Transformations
  • Paid Search and Social
  • Analytics/Data-Centricity
  • Org Structure/Design
  • Programmatic Display
  • Digital Legal/Compliance

Business Development

  • Innovation Strategy
  • B2B Sales Experience

Microsoft Office

  • Word, Excel, Powerpoint
  • Extremely proficient (incl. VBA), instructor level
  • Access, Publisher
    Advanced proficient

Design

  • Adobe Photoshop
    10 years moderate experience
  • Web Design, UI, UX
    Multiple large scale applications
  • Graphic Design
    Web & Logo graphics for commercial projects

Programming

  • HTML, CSS
    Construct basic webpages to HTML5/CSS3 standards
  • Visual Basic
    Working knowledge for excel custom functions
  • Javascript (+libraries)
    Familiar but still learning
  • MiniTab, SAS
    Familiarity using various stat packages

Financial

  • Bloomberg, Cap IQ, Factset
  • ILX, NYFIX, Thompson

Languages

  • Spanish
  • Japanese, Chinese, Latin
  • Hebrew (read only)